full transcript
From the Ted Talk by Audrey Choi: How to make a profit while making a difference
Unscramble the Blue Letters
So is it true? Do you get less sweet porridge if you invest in shade-grown cfefoe instead of drnniikg it? Well, you know, the investors in companies like Burt's Bees or Ben & Jerry's wouldn't say so. Right? Both of those started out as small, socially conscious companies that ended up becoming so popular with consumers that the gntias Unilever and Clorox bought them for hredduns of millions of dloalrs each. But here's the important thing. Those corporations realized that if they wnated to poerctt the value of their investments, they had to preserve that socially conscious mission. If they didn't keep adding in those extra words of environmentally friendly and socially conscious, those brands wouldn't make more money.
Open Cloze
So is it true? Do you get less sweet porridge if you invest in shade-grown ______ instead of ________ it? Well, you know, the investors in companies like Burt's Bees or Ben & Jerry's wouldn't say so. Right? Both of those started out as small, socially conscious companies that ended up becoming so popular with consumers that the ______ Unilever and Clorox bought them for ________ of millions of _______ each. But here's the important thing. Those corporations realized that if they ______ to _______ the value of their investments, they had to preserve that socially conscious mission. If they didn't keep adding in those extra words of environmentally friendly and socially conscious, those brands wouldn't make more money.
Solution
- drinking
- hundreds
- coffee
- dollars
- protect
- wanted
- giants
Original Text
So is it true? Do you get less sweet porridge if you invest in shade-grown coffee instead of drinking it? Well, you know, the investors in companies like Burt's Bees or Ben & Jerry's wouldn't say so. Right? Both of those started out as small, socially conscious companies that ended up becoming so popular with consumers that the giants Unilever and Clorox bought them for hundreds of millions of dollars each. But here's the important thing. Those corporations realized that if they wanted to protect the value of their investments, they had to preserve that socially conscious mission. If they didn't keep adding in those extra words of environmentally friendly and socially conscious, those brands wouldn't make more money.
Frequently Occurring Word Combinations
ngrams of length 2
collocation |
frequency |
sweet porridge |
5 |
sustainable investing |
4 |
capital markets |
3 |
extra words |
3 |
big institution |
2 |
united states |
2 |
global capital |
2 |
positive social |
2 |
retirement accounts |
2 |
fair trade |
2 |
reusable mug |
2 |
investment process |
2 |
socially conscious |
2 |
al gore |
2 |
Important Words
- adding
- bees
- ben
- bought
- brands
- clorox
- coffee
- companies
- conscious
- consumers
- corporations
- dollars
- drinking
- ended
- environmentally
- extra
- friendly
- giants
- hundreds
- important
- invest
- investments
- investors
- millions
- mission
- money
- popular
- porridge
- preserve
- protect
- realized
- small
- socially
- started
- sweet
- true
- unilever
- wanted
- words